Foam has been serving global surf and beach lifestyle to young women around the world, delivering core action sports and edgy fashion cross-over via newsstands, surfshops and beach towels for the past 6 years. BXC was asked to improve the book's grid, fonts and overall editorial flow as well as design and art direction. I really like the direction they are going. Clean, modern and still with the edge. I'm also digging that editor-in-chief Kristina Dechter and her staff are intergrating a few more male features in each issue. Check it out.
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